“The commercials are intended to increase awareness of G Travel and the services and products offered by G Travel”, says creator Pål Syvertsen at advertising agency S&BN, which has made the films.
The corporate film has – of course – a very corporate look, whereas the Getaway film offers more warmth and a feeling of vacation. Both films are primarily distributed in Facebook and Instagram.
“G Travel traditionally posts text and images. However, films and animations draw more attention – and highlight the content in a better way. The viewers also find films more engaging than an image”, says Syvertsen.